Sir Gary Verity

Trustee

Sir Gary Verity

Sir Gary Verity is Chief Executive of Welcome to Yorkshire. Since his appointment in 2008, he has successfully raised the profile of Yorkshire at a regional, national and international level. He led the ambitious bid to bring the Tour de France – the world’s largest annual sporting event – to the county and oversaw the delivery of what has been described as the grandest ever Grand D├ępart of the Tour. Millions of people lined the streets of Yorkshire on July 5 and 6, with many more watching in 190 countries. Gary played a pivotal role in securing the iconic Royal send-off for riders too, which saw the Duke and Duchess of Cambridge and Prince Harry begin proceedings. Welcome to Yorkshire is widely regarded as the leading destination management organisation in the UK – its international recognition includes nine European and World Travel Awards. A dynamic and motivational leader, Gary has an excellent track record in brand building and managing complex businesses. After 18 years with Royal Insurance, he built a reputation for turning around failing businesses. At Bradford and Bingley’s retail property services arm he quickly turned around four years of losses into profit. He also rebranded Prontaprint and Kall Kwik and is the former managing director of Johnsons Cleaners UK.  A passionate Yorkshireman, his love of sport extends into his work – he is President of the world’s oldest cricket festival at Scarborough and also on the board of Yorkshire County Cricket Club.